THE SLEEP BRIEF
BIWEEKLY SLEEP
BRIEF

The biweekly brief for mattress industry vets.

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VOL. 1 · EST. 2026 LIVE DATA RESTREPORTS.COM
The Biweekly Sleep Brief
RESTREPORTS
Market Data · Buyer Trends · Real Perspective · Biweekly
Global Mattress Market: $57.3B in 2026 US Market CAGR: 6.4% through 2031 Online Sales: 60.8% of total — up from 56.4% last year 35.9M mattresses sold annually in the US Memory foam leads at 40% market share Magnesium supplements ↑ 42% search volume Mouth tape entering mass retail — ↑ 180% YoY Luxury segment outperforming mid-tier Global Mattress Market: $57.3B in 2026 US Market CAGR: 6.4% through 2031 Online Sales: 60.8% of total — up from 56.4% last year 35.9M mattresses sold annually in the US Memory foam leads at 40% market share Magnesium supplements ↑ 42% search volume Mouth tape entering mass retail — ↑ 180% YoY Luxury segment outperforming mid-tier
MARCH 2026 · ISSUE 001
SLEEP INDUSTRY MARKET DASHBOARD
DATA UPDATED WEEKLY
LIVE
Market Size Global · 2026
Global Market Value
$57.3B
Estimated 2026 · USD Billions
↑ 6.4% CAGR · 2026–2031
US Market (2026) $16.2B
Units Sold Annually (US) 35.9M
Avg Consumer Spend $754
Projected 2031 Value $78B+
US Industry Employees 75,050
Active US Retailers 16,000
Revenue Trend per capita · USD
20192020202120222023202420252026E
Search Trends Google Trends · 90-day
01
Magnesium for sleep
Near all-time high · female 25–44 dominant
↑ 42%
02
Mouth taping sleep
Mass retail entry · TikTok-driven
↑ 180%
03
Hybrid mattress
Dominant search category · stable
→ Stable
04
Sleep tracker ring
Post-CES surge · Oura driving searches
↑ 38%
05
Organic latex mattress
Sustainability signal — growing quietly
WATCH
06
White noise machine
Softening — smart speaker erosion
↓ -12%
Rest Index™ Category Health · March 2026
74
/ 100 · Overall Category Health
↑ +3 pts from February
Supplements 88
Search + Review VelocityHOT
Sleep Tech / Wearables 81
Post-CES MomentumSTRONG
Luxury Bedding 74
Premium holding wellSTABLE+
Hybrid Mattresses 69
Mid-tier slowing slightlySTABLE
Traditional Innerspring 44
CommoditizingSOFT
Sales Channel Split 2026 Estimate
Online / DTC 60.8%
Retail / Physical 39.2%
Brand Watch Momentum Signals · March 2026
GAINING MOMENTUM
01
Hatch
Sleep Tech · DTC
↑↑
02
Helix
DTC Hybrid
↑
03
Eight Sleep
Smart Mattress
↑↑
04
Kingsdown
Luxury · Heritage
↑
05
Avocado
Organic · Eco
→↑
WATCH CLOSELY
01
Casper
DTC · Pivoting
→
02
Purple
Specialty Foam
↓
03
Sleep Number
Smart Adjustable
→
04
Serta Simmons
Mass Market
↓
05
Nectar
Value DTC
↓
Market Alerts This Week
🔴 Breaking
Online mattress sales cross 60% of total US channel for the first time. Physical retail share at historic low — but luxury segment bucking the trend.
⚠ Watch
FTC supplement claim guidance expected Thursday. Could affect how brands market sleep products. Magnesium brands most exposed.
✓ Opportunity
Luxury bedding outperforming in markets with Bay Area migration (Humboldt, Bend, Bozeman). Independent retailers well positioned.
📅 Upcoming
Las Vegas Market · July 2026. Pre-show report drops June 25 — premium subscribers only.

The Biweekly Sleep Brief

The biweekly brief for mattress industry veterans.

No spam · Unsubscribe anytime
✓
YOU'RE IN

First issue coming soon.